RW&CO.
2024 EMAIL TEMPLATES REVAMP
CHALLENGE
We were tasked with rebranding the current emails and creating a set of rules around them to ensure consistency across the brand. We created new email templates as an efficient way of using them cross-functionally between the marketing team and the designers. The creation of blocks helps build the content, select the number of images and the number of words to be communicated throughout the emails. This also facilitates use between designers. All the blocks have been created with the same graphic and typography rules, which helps ensure consistency between each designer working on them.
Note: The design presented here does not accurately depict or represent the final emails created by RW&CO.
Color Palette
Typography & Tone of Voice
Layout Exploration
Mobile-First Emails
Revamped Email Blocks Legend
Emails
OUTCOME
The final outcome of this project was a success internally. Emails are significantly more consistent, quicker to produce, and more effective strategically. The team morale was greatly increased thanks to our Email Rebranding initiative.
Credits:
Art Direction: Michael Ponente, Marie-Hélène Tessier Lapensée
Photography / Creative Direction & Production: Production RW&CO.
Layout: Michael Ponente, Marie-Hélène Tessier Lapensée
Art Direction: Michael Ponente, Marie-Hélène Tessier Lapensée
Photography / Creative Direction & Production: Production RW&CO.
Layout: Michael Ponente, Marie-Hélène Tessier Lapensée
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